Rich Media Specifications for Web Ads

All materials must be submitted at least 7 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.

Forging supports most rich media formats. Your creative must conform to the IAB Rich Media Guidelines published at http://www.iab.net/iab_products_and_industry_services/508676/508767/Rich_Media. In addition:



Home Page Domination

Site Intro / Roadblock

All materials must be submitted at least 7 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.


Forging eNewsletter

All materials must be submitted at least 5 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.


eBlasts

All materials must be submitted at least 7 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.

We suggest the HTML width be under 620 pixels. Keep in mind that some email programs strip out images and people are reading more emails on smartphones, so when designing your eBlast make sure your marketing message can be conveyed without the images. 

Material list of items that should be included:


ePostcards


Forging Fastrac

Forging Research Center


Mobile / Tablet Advertising


Additional Mobile Advertising Options

Platform

Name

Information

Specs and formats

Smartphone and Tablets

Adhesion Banners

Adhesion banner ads will remain visible when scrolling. They are persistent, above the fold ad placement.

Adhesion ads are available in standard banner and leaderboard sizes. GIF, PNG, JPG, Animated GIF, 15K max file size 

Smartphone and Tablets

Expandable

Expandable banner begins by showing a regular banner. The user taps on the banner to open the panel which continues the rich media experience. Because the panel is part of the ad, the user experience is immediate. Close button required.

Smartphone - Medium Banner - 300x50 or 320x50 Panel - 300x250
Tablet - iPad Banner- 300x250 or 728x90 Panel - 1024x1024
Tablet - Other Banner - 300x250 or 728x90 Panel - 1024x1024

Smartphone and Tablets

Interstitial

The interstitial banner can be thought of as a very large banner. It serves as a full-screen experience in-between content. The ad is always in view and overlays on top of content.  No Flash Animation. Close button and frequency capping required.

Smartphone - Medium Banner - 320x416
Smartphone - Large Banner - 480x600
Tablet - iPad Banner - 768x1024, 1024x768
Tablet - Other Banner - 1024x1024

Smartphone and Tablets

Pre-expandable (Roadblock)

The pre-expandable banner (also known as roadblock) is similar to the expandable banner, but begins by showing the panel first. The panel stays open like a roadblock. The user can either close the panel directly or wait for the timer and the panel will collapse automatically.  After the panel has closed, the user can tap on the banner to open the panel again.  When adhesion is added to a pre-expandable, partial panels (and the banner) always appear at the bottom of the screen. Close button and frequency capping required.

Smartphone - Medium Banner - 300x50 or 320x50 Panel - 300x250
Tablet - iPad Banner - 300x250, 728x90 Panel - 1024x1024
Tablet - Other Banner - 300x250, 728x90 Panel - 1024x1024

Smartphone and Tablets

Feature Video and Video Gallery

Feature Video advertisement will expand from 320x50 to feature a video and link to a mobile web site. Video Gallery advertisements will load full screen and user can select to see different videos.

 

Smartphone and Tablets

Swipe or Tap Video Gallery

Swipe Gallery will load full screen and user can scroll through graphics with swiping motion. Tap Gallery ads will load full screen and user can scroll through graphics by tapping actions.

 

 


General Terms and Conditions

  • Forging reserves the right to reject creative that it deems, in its sole opinion, to be inappropriate. Copy may be edited for length and clarity.
  • For all ads with a frequency discount, a short rate will apply if an advertiser does not use the number of insertions upon which its billings are based.
  • Unless advertiser/agency instructs otherwise, Forging will continue to run creative that is already on file for a campaign for each of the campaign's placements. Of course, advertiser/agency is always free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • Bills Rendered: On or around the 29th of the month in which the placement runs.
  • Unless otherwise specified, all placements shall abide by the IAB/AAAA Terms and Conditions, version 2.0
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
  • Liability: Publisher is not liable for delays in delivery and/or non-delivery in the event of Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of publisher affecting production or delivery in any manner.
  • It is the advertiser's/agency's obligation to submit advertising materials in accordance with Forging's existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Forging's website at the time of the signing of the IO. If advertising materials are late, Advertiser is still responsible for the media purchased pursuant to IO.
  • When submitting e-mail copy, advertisers and agencies are advised that Microsoft Word is not an acceptable format for sending text, since it may insert automatic formatting that causes problems in mail servers. Forging is not liable for poor or improper display of any text that an advertiser or agency has prepared in Microsoft Word.
  • If advertiser chooses to use a third-party service to deliver ads,Forging will not be held responsible for any technical errors caused by said third-party server. In the event Forging discovers that a third-party ad server is causing an error, the campaign will be pulled from the Forging site. Notification will come from Forging to the addresses on the IO. Said contactees will be responsible for notifying Forging when the error is fixed, at which point Forging will restore the campaign within one business day. The total impressions will be prorated due to the downtime, but the full fee will be charged as if no downtime had occurred.