Rebranding Links Open-Die Forgers as Finkl Steel

Rebranding Links Open-Die Forgers as Finkl Steel

According to CEO, consolidating three operations brings value to customers, improves product development Better product availability S+B network operates separately 'White board' strategy

In addition to its open-die forging plants in Detroit and Quebec, Finkl Steel operates a refurbished pant on the South Side Chicago plant, where it relocated in 2008 after 129 years operating across town.

One of the most recognizable names in forging is being reapplied to define a consortium of open-die forgers: A. Finkl & Sons Co., Chicago; Composite Forgings Ltd., Detroit; and Sorel Forge Co., St.-Joseph-de-Sorel, Quebec, are being consolidated under the new name, Finkl Steel.

“This is really all about bringing value to our customers,” explained Finkl Steel CEO Mark Shirley, in an interview. “We think that we can improve our sales force effectiveness by leveraging the product line of each of the three businesses and having one face to the customer.”

In addition to customer service, Shirley said “putting the businesses together” would improve “product support from a technical standpoint,” meaning new product development, product quality, and process development.

Shirley also noted that the three forgers’ customers would see other benefits. “Product availability is probably one of the biggest advantages that we think we’ll see … (with) two fully integrated plants (both the Chicago and Quebec plants have electric melting, refining, and

degassing capabilities), and Composite complements with capability in smaller products, bringing that strength to the group.”

He said Finkl Steel would be able to optimize ‘plant loading’ and product mixes at each the plant to improve lead times, and “delivery reliability.”

All three forging operations are owned by the Schmolz + Bickenbach Group, based in Düsseldorf and operating mainly as a global distribution network for stainless and tool steels. The North American arm of the S+B distribution network will remain independent of Finkl Steel, which will source most of its forging raw materials from its own melt shops – though Shirley indicated those operations will sell mold steel mainly through the S+B network.

The name of the new organization is intended to capitalize on the high-recognition of the Finkl name, and to emphasize the group’s availability to supply a range of high-quality materials according to customers’ requirements. In addition to its manufacturing capabilities, Finkl has 18 metallurgists and a wide range of manufacturing and marketing expertise on its staff.  The group lays claim to over 100 patents for steel grades and steelmaking technologies.

A. Finkl & Sons was established in Chicago in 1879, and established its notoriety as a producer of vacuum-processed steels and open-die forgings. The family-owned company was acquired by Schmolz + Bickenbach in 2007, and relocated from Chicago’s North Side to 44-acre site on the city’s South Side in 2008, where it started up a new electric melt shop in 2011.

Detroit-based Composite Forgings Ltd. is an ISO 9001-certified open-die forging supplying custom forgings weighing up to 10 tons, including products for heavy equipment, oilfield exploration/production, shipbuilding, mining, steel mill repair, and power generation.

Sorel Forge, which A. Finkl & Sons purchase more than a decade ago, is the largest producer of open-die forgings in Canada, and along with melting, refining, and forging it has heat-treating, machining, testing and inspection capabilities. It’s capable of forging products weighing up to 59,000 lb.

While all three plants are primarily open-die forging operations, Shirley said that might be a detail open to evaluation in the future of Finkl Steel.  “Really, with Finkl Steel forming, we’re going to basically take a white board of our strategy for going forward, and that strategy will be dictated and steered by where our customers would want to take us.”

That may entail new capital investments or acquisitions, he allowed. Shirley confirmed the group has “some smaller capital programs going on here in 2015, (and) Shmolz + Bickenbach, as a corporate parent, has been very interested in supporting our growth efforts here in North America.”

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish